About us

She-ra jewelry is an all women, for women jewelry boutique. A home for dainty gold jewelry, that intertwine with each other and leave taste for more – designed by the designer Shira Gabay.

Our style is a clean, simple nostalgic line with a hint of vintage. All this magic is crafted by hand in a workshop within Neve Tzedek, in small quantities, with great care for a high level of finish, and attention to every detail.

Our piercing space in the middle of the shop hosts a professional piercer a few times a week, where you can get pierced with our piercing jewelry and enjoy a gorgeous, dainty, 14K gold earring from the get-go.

We also have a special spot where we customize our permanent bracelets, made of 14K gold and delicately fitting around your wrist or ankle closure-free. Our Forever Bracelets are personally crafted by a professional artist at our shop.

She-Ra jewelry was established in 2012, The brand’s name is taken from a children’s TV series called She-Ra and the Princess of Power. Her nostalgic character – strong and magical, and at the same time, refined and elegant, represents the concept of Shira’s designs.

The emphasis in the jewelry is on meticulous craftsmanship and timeless design. We wish to create jewelry that we would never want to take off.

Our jewelry is made of solid 14k gold, set with high quality natural diamonds and gemstones, in a range of prices.

The store is located at 57 Shabazi Street in the pastoral neighbourhood Neve Tzedek, Tel Aviv, Israel.

Opening hours: Sunday-Thursday 10 AM to 7 PM. Friday 10 AM to 3 PM.